mTrend: Keep our automated finger on your market's pulse
The live web, made up of millions of timely conversations about everything, reflects our world's ever-shifting attitudes and beliefs in real-time. If it's your job to keep up with what's happening in a particular subject area, mTrend lets you identify important changes as they emerge by monitoring the conversations that you care about.
mTrend is perfect for
- companies monitoring competitors and trends
- financial analysts following specific companies or industries
- consultants that engage emerging trends and strategic market issues for their key clients
How would I use mTrend?
Use mTrend to
- Identify important new themes so you can act deliberately before your competitors do.
- Recognize and influence emerging thought leaders and influencers early in their development.
- Stay informed without an overwhelming number of searches or multiple keyword alerts.
How would I define a trend to follow?
With mTrend, you can broadly define the type of information to follow through a simple user interface or an open API.
If you know an article or paper that does a good job of describing the trend, we can define a trend to monitor from it. You also can specify the trend manually by highlighting relevant content attributes for the trend, including:
- Categories that you choose from our modified subset of the Wikipedia categories. This set of categories reflects the material often found in RSS feed items.
- Topics that represent events or ideas mentioned in multiple feed items in recent days or weeks. mTrend algorithmically identifies and names each topic.
- Named Entities that identify the people, places and organizations mentioned in a content item.
If you would like to learn more about trend monitoring with mTrend, please fill out the form below to request that we contact you.