mPower: Deliver the Signal - Filter the Noise
mPower's advanced machine learning technology observes what each user actually reads and uses that knowledge to choose the most relevant content on the web. If your web site can benefit by precisely filtering and highlighting the subset of your content that best matches each individual user's preferences, mPower lets you deliver a next-generation experience today.
mPower lets you:
- Select the most relevant and engaging content for anyone, from an individual user to the largest group.
- Build a rich profile about each of your visitors.
- Provide incentive for opt-in, instead of imposing restrictions for passive opt-out.
How would I use mPower?
Use mPower to filter content based on your users' explicit (what they tell you about themselves) and implicit (what they click on and read) preferences. Our basic infrastructure lets you leverage user behavior and stated preferences to deliver a more compelling user experience.
- Widgets that recommend content on your website
- Personalized emails with pre-sorted & pre-filtered information for each individual subscriber
- New web sites & newsletters that aggregate related content from across the live web
Does it work?
Don't ask us - ask our customers! Publishers using mPower have:
- Doubled their email open rates with mPower-personalized emails
- Generated significant new revenue in lead generation programs
Try mPower for yourself!
Want to see mPower in action? If you use an RSS reader like Google Reader, Newsgator or Bloglines, you can try it out by creating a personalized feed at FeedHub.com.
If you'd like to learn more about how mPower can help your business, please fill out the form below to request that we contact you.