FeedHub Eliminates the Information
Overload Problem Plaguing the Attention Economy
DEMOfall, San Diego, Calif. -- Sept. 24, 2007-- mSpoke introduced FeedHub, www.feedhub.com, to solve the real problem of information overload that is consuming everyone who actively reads online content. Feedhub is a next generation personalization solution that improves popular feed readers to save precious time by delivering only the relevant stories people want to read.
FeedHub cuts through the overwhelming volume of content published today by creating an individualized RSS feed that intelligently selects the most relevant posts from a set of feed sources.
Built on mSpoke's patent-pending mPower Adaptive Personalization Engine, FeedHub is unique among next generation personalization solutions. It marries the power of world-class machine learning with the insights gained from human input. Combined, these go beyond personalization to create true individualization.
To get started, FeedHub analyzes the RSS feed sources (commonly known as an OPML file) to understand topics and issues that are most important to a user. FeedHub then produces one smart feed which can be read through popular feed readers including Bloglines, Google Reader, and NetNewsWire.The new feed continuously learns Memes, which represent individual content preferences that evolve and adapt over time as the user's preferences change.
Instead of simply reading the recent stories listed by source, FeedHub intelligently filters the stories based on personal reading habits and activity. Each story features a relevance Spokometer that indicates how well it matches personal interests.It also shows the most relevant Memes that selected each story and a link to see more details.
Not only does FeedHub take into account what is unique about a users preferences, it also leverages what the rest of the world is thinking and doing the so-called wisdom of crowds. In addition, a user can provide access to their digital identity for example del.icio.us or digg accounts - giving FeedHub further insight to develop more personalized Memes.
At Feedhub.com, a user can quickly and easily change their preferences. They can drag the Memes to Yes, Please for more items about particular topics. Or, if they're tired of reading about something, they can drag that Meme to No Thanks.
At mSpoke, we believe that you should be in control of your media experience, says Dave Mawhinney, CEO & Co-Founder of mSpoke. We realize you are a complex individual with many facets and interests. Your Memes are a representation of the things that are most important to you. But this is not a blackbox.It is completely transparent and you are empowered to tweak and change it to further control the content that matters to you.
We all face information overload every day, said Chris Shipley, executive producer of the DEMOfall 07 conference, where FeedHub debuted. FeedHub puts people in control and saves them from drowning in content. By using personal preferences and dynamically adapting to their reading habits, FeedHub delivers the content they care about in individualized feeds to keep them informed without being overwhelmed.
mPower Adaptive Personalization Engine
FeedHub is powered by mSpoke's highly advanced mPower Adaptive Personalization Engine, the first adaptive learning platform that demonstrates that a single monolithic algorithm simply doesn't work for the masses.
is an intelligent platform that can power and enhance the experience and value of any site, channel, or network. Much more sophisticated than existing Discovery/Recommendation technology, the unique and powerful adaptive engine evolves with people by dynamically adapting to their preferences and selecting content that specifically matches their individual tastes.
Leading publishers, including Reed Elsevier's SupplyChainDaily (www.supplychaindaily.com), have leveraged the mPower Adaptive Personalization Engine to deliver individualized content to their subscribers.
About mSpoke
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About DEMO
Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit www.demo.com.
